The pizzeria where my mom and brother work is still doing well. It helps that they're located on the outskirts of a "nice" neighborhood filled with college professors and educated professionals, not exactly the groups hardest hit at the moment. However, my mother has noticed that there's been a significant drop in the number of people ordering sodas. At a $1.75 a pop, cokes can certainly jack up the price of dinner out with the family.
Could it be that people are actually learning to prioritize and exercise fiscal restraint?